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About Florrie

THE WALLPAPER YEARS

Most people can picture the home they grew up in. Amanda Plester can picture every wallpaper.

Every room of her childhood home was dressed from floor to ceiling in William Morris and Cole & Son — the wallpapers, the curtains, even the tea cosy. She can still picture her dad carefully trimming the margins from each roll of hand-printed wallpaper before it could be hung — a painstaking process that was simply part of the ritual, when decorating a room properly required patience as much as paint. And if a surface wasn't papered, it was almost certainly being rag rolled or stippled, because this was the 1980s and no cabinetry was safe.

Growing up surrounded by pattern, considered design details and treasured objects left its mark. It defined how home felt long before Amanda flew the nest. By the time she received her first payslip, Amanda was saving for Habitat furniture and Designers Guild curtains rather than blowing it all on clothes…although she managed to do some of that too!

(Exhibit 1: Witness the hideous 1980s perm and questionable 18th birthday party outfit, in front of some infinitely more stylish Morris 'Bachelor's Button' hall wallpaper).

Amanda's professional life has circled the same appreciation for what makes spaces special. From a mail order table styling business in the early 2000s to fifteen years spent running event styling companies, she has perfected finishing touches that transform every surface. Her curator's instinct is matched by an eye for beautiful, quality pieces that can be both practical and aesthetically pleasing. Always keepsakes, never throwaway trends.

A major life event in 2023 has taught her to treasure all that is special in life and brings her joy. And gratitude for what makes her heart sing is where Florrie found its natural home.

(Exhibit 2: My lovely mum in front of my first pair of Designer's Guild curtains on Millennium Eve, pictured next to my dad, the man that inspired my life long love of wallpaper, pattern and an appreciation of art. He is still creating well into his 80s, regularly posting his artwork on his Instagram account @brizer33. Proof that a creative life is a long one. And science is finally starting to agree).

Florrie

Florrie brings together three things we care deeply about.

The Maker’s collection

is where independent British artisan makers, the potters, printmakers, candlemakers and paper artists chosen for their skill and soul, find a permanent home. This collection is only the beginning. We have much more to come and are genuinely excited about the makers we are yet to introduce.

The Vintage Edit

offers something rarer still: pre-loved finds, handpicked from hours spent at antique auctions, fairs and markets — every single one unique, irreplaceable and chosen for its details, the provenance or just because we’d love it for our own home.

our new homeware

range has been chosen with the same eye. Every product has been selected because it features historical illustration, archival references or carries an artisanal quality that allows it to sit perfectly alongside maker-led and vintage pieces. None of the Florrie finds are here by accident.

The William Morris principle that shaped Amanda's childhood
“have nothing in your house that you do not know to be useful or believe to be beautiful”
runs through everything we do.

We are very glad you found us and hope you enjoy having a mooch around.